Downtown Development

DTMural
  1. Downtown Master Plan
  2. Architectural Standards
  3. Downtown Special Event Grant

The 2018 Downtown Master Plan Update (PDF) provides a new community vision and implementation recommendations to make downtown a more walkable, connected, and distinct place. The plan updates the 1998 Downtown Master Plan (PDF) and was approved by the City Council on October 16, 2018. 
Building upon the Downtown Master Plan, the City is beginning the construction phase for Elm Street and the design phase for Main Street and the 4th Street Plaza

A Velocity Group Report: "Unleashing the Rail District Experience" adds a framework for strategic decision-making. 

Chapters

Acknowledgements (PDF)
Table of Contents (PDF)
Ch. 1: Executive Summary (PDF)
Ch. 2: A Vision for Downtown (PDF)
Ch. 3: Market Opportunities (PDF)  
Ch. 4: Catalytic Development (PDF)
Ch. 5: Connectivity: Open Space and Parking (PDF)
Ch. 6: Drainage and Utilities (PDF)
Ch. 7: Downtown Brand and Governance (PDF)
Ch. 8: Implementation (PDF)     

Appendices

Stakeholder Engagement (PDF)
Opportunities and Constraints (PDF)
Mini-Market Analysis (PDF)
Main Street Options (PDF)
CIP Cost Estimates (PDF)
Traffic Demand Analysis (PDF)