Theme Park

Press Releases

Universal Destinations & Experiences Officially Introduces Universal Kids - Resort in Frisco, TX - December 1, 2023

Universal Parks & Resorts Plans to Bring New Concept for Families with Young Children to Frisco, TX  - January 11, 2023


Follow this link to a portal provided by Universal Parks & Resorts (February 7, 2023)

The following graphic illustrations were shared during the February 4 public 'Meet and Greet' with representatives from Universal Parks & Resorts and the City of Frisco. 

Traffic Impact Analysis (TIA) 
[ View the PDF file ]

This is the final TIA for the proposed Universal theme park. City of Frisco traffic engineers have reviewed the TIA prepared by Kimley-Horn and Associates for Universal. 

Frisco's Northern Corridor Roadway Projects
The City of Frisco is investing more than $201 million ($201,987,000) on 10 major roadway construction and/or improvement projects throughout the city’s northern corridor. Construction on five of the roadway projects is underway, including reconstruction of more than 18 miles of the Dallas North Tollway (DNT) main lanes through Frisco. Follow this link for a map, chart of the city's roadway project investments. 

Universal Studios traffic comparison
(prepared by City of Frisco traffic engineers)   

Universal proposed traffic flow map
(prepared by City of Frisco traffic engineers) 

On February 6, Chief David Shilson, Frisco Police Department, provided staff research related to 'crime risks at theme parks' to the Frisco City Council and City Managers. Here is an excerpt: "...We looked at 10 different theme parks from across the country and most were not a fair comparison for purposes of this project because of park size and surroundings. We tried to focus on an approximate 2 mile radius around each park to see what the crime statistics immediately surrounding the parks looked like..." Read Chief Shilson's research summary in its entirety.   

The research notes a 2019 case study published in Justice Quarterly.  The Frisco Police Department also cites a conversation with one of the authors of the case study, Dr. Alex R. Piquero.  

This is a conceptual drawing not intended to show what will be built.

Universal Kids Resort - Conceptual Rendering
  1. What was the radius used for the TIA?
  2. Did it (TIA) look at combined traffic with a PGA event and soccer game? Will we be able to move people on the busiest possible day?
  3. Would you define unfamiliar terminology noted in the TIA?
  4. Does the TIA take into account traffic from new development that hasn’t been built yet?
  5. Will all of the necessary roads be constructed before the theme park opens?
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  • March 7:              Special Called Joint City Council / Planning & Zoning Meeting, Public Hearing
  • February 21:      Special Called Joint City Council / Planning & Zoning Meeting, Public Hearing
  • February 7:         Special Called Joint City Council / Planning & Zoning Meeting, Public Hearing
  • February 6:         Frisco Chamber of Commerce Business Forum
  • February 4:         Community Meet and Greet
  • January 11:        Special Open Meeting, Trent Middle School:  Fields Development Update
  • January 11:        Announcement